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BIG LOVE WEEKEND.
SOCIAL CAMPAIGN
BIg Love weekend
Influencer campaign
In our exciting collaboration with Mini Cooper, we embarked on road trip project, joining forces with five local influencers to create compelling content for the brand. Through our production, we captured the essence of Mini Cooper's unique identity and showcased its undeniable charm through the lens of these inspiring influencers.
We created a curated series of images and digital media for Mini Cooper's social channels.
The campaign
Digital x social media
This campaign was captured over a two day weekend, where a series of influencers were hand-picked to join Mini Cooper weekend away. We filmed the team at events, dining experiences and other unique installations. For the campaign we produced a series of short-form content and Reels in multiple formats. We also shots a curated selection of photographs that were to be used as part of the campaign.
Photos
25 curated stills images were created as part of the campaign designed to characterise the individual influencers on the trip. The photos were then distributed to the influencers and posted across their social platforms.
Reels
A collection of Reels, one per influencer and a summary video. This showcased each influencer a personalised video for their socials showcasing their unique experience of the Mini Cooper Weekend.
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